National Ayush Mission
The National AYUSH Mission partnered with Ads&Brands to strengthen awareness of traditional healthcare initiatives across Uttarakhand. Our team developed a comprehensive digital ecosystem that included a dedicated website, mobile application, documentaries, farmer success stories, and digital marketing campaigns to educate communities and improve public outreach.
The Challenge
The primary challenge was communicating healthcare awareness effectively across varied regions, languages, and demographics while ensuring the content remained authentic and easy to understand.
We addressed this by producing awareness videos in Hindi and multiple regional languages, along with documentaries, animated content, and targeted awareness ads. Additionally, we leveraged WhatsApp marketing to distribute information directly to communities, ensuring deeper penetration and accessibility.